With the arrival of a new show venue in Repentigny, the Théâtre Alphonse-Desjardins, Diffusion Hector-Charland had to review all its tools and develop new approaches. In anticipation of nearly 400 performances presented annually, it became imperative for the organization to optimize its information dissemination process.

In addition to having to feed its two main websites, Diffusion Hector-Charland now enjoys significant visibility on its partners’ websites.

However, these new features also bring their very own share of difficulties as they multiply the quantity of data to be entered.

It is important to understand that a lot of key information is subject to change: the date of a show, the time, the location, the description, the cast, etc. The possible margin of error is therefore enormous and the work of human resources can be quite heavy when it comes to making a change elsewhere than on the organization’s main websites.


Diffusion Hector-Charland chose to develop an API (Application Programming Interface) using the main source of information, the ticketing system. The organisation entrusted this development mandate to the Tuxedo team.

This API allows the organization to feed several websites from various information contained in the show listings. The data is entered only once, on the Tuxedo platform, and then automatically populated on all the desired sites.

This major development, which is part of the overall strategy for the creation of Diffusion Hector-Charland’s two new websites, considerably increases the visibility and accessibility of content on the various websites.


  • Greater system reliability. The margin of error is virtually nonexistent, since the data is entered only once.
  • Better teamwork. The different departments (communications and ticketing) now work in close collaboration to perform the data entry in Tuxedo.
  • Time savings and instantaneous updating of content. A major economy on the resources allocated to properly disseminating all the information.


Étude de cas suivante