With the arrival of a new show venue in Repentigny, the Théâtre Alphonse-Desjardins, Diffusion Hector-Charland had to review all its tools and develop new approaches. In anticipation of nearly 400 performances presented annually, it became imperative for the organization to optimize the process of disseminating information.

In addition to having to feed its two main websites, Diffusion Hector-Charland now enjoys significant visibility on its partners’ websites.

However, these new features bring their share of difficulties as they multiply the number of data to be entered. It should be understood that several important information are bound to change: the date of a show, the time, the place, the description, the distribution, etc. The possible margin of error is therefore enormous, and the work of human resources can be quite heavy when it comes to making a change other than on our main sites.


Diffusion Hector-Charland has chosen to develop an API (Application Programming Interface) from the main source of information, namely the ticketing system. Thus, the organization entrusted this development mandate to the Tuxedo team.

This API allows the organization to feed several sites with various information related to show listings. The data is entered once, on the Tuxedo platform, and then automatically generated on all the desired sites.

This major development, which is part of the overall strategy for the creation of the two new Diffusion Hector-Charland websites, considerably increases the visibility and accessibility of content on the various websites.


  • System reliability. The margin of error is close to none since the data entry will only be done once.
  • Better teamwork. The different departments (communications and ticketing) now work closely together in data entry within Tuxedo.
  • Time saving and instantaneous content updating. A huge saving on the resources allocated to correctly disseminate all the information.


Étude de cas suivante